KOBE MENTU
SOCCER PRINCE
BEIJING MARATHON
BREATH
WORLD CUP

The 6 part TV show tells the story of Kobe’s 24 ‘mentu’ (disciples) who were selected from across China and brought to LA to train with him and later compete in Beijing. Broadcast nationally and online, the show was accompanied by extensive support through the mini-site and digital media partnerships.

Over 4 million training videos and 300,000 episodes downloaded.

Winner of a Webby and a One Show silver pencil.